1066 Meadows End
Calabasas, CA 91302
818 222 1995 (o) 818 519 1670 (c)

Background Summary:

Senior Executive with significant finance, sales, marketing and general management experience. Established a track record of exceptional results during a diverse 30 + year career in the beverage industry. Demonstrated leadership skills while building businesses in disparate market environments. Initiated a platform for expansion of high potential brands in opportunity markets in Europe, Asia and Latin America. Adapted the marketing programs for global expansion of these brands incorporating an integrated 360 degree approach to accommodate cultural differences. Extensive P&L responsibility. Managed the re-engineering effort of Customer Fulfillment to enhance Chain Store marketing effectiveness.

Work Experience:
7/06 – Present        RSR CREATIONS LLC
Founded consulting company to build emerging brands.

Managing Director of US operations/Partner ~. Launched US distribution and global marketing campaign for Tequila Revolucion, super premium top shelf tequila. Created strategic position and designed integrated program to build awareness and adoption. Successfully launched the brand in key markets throughout the US including California, New Mexico, Arizona, Colorado, Florida and Georgia.

Introduced the first premium proprietary American liqueur, REDCLIFF in concert with Arcella Premium Brands. Board member, President and COO of Synergy Beverages producer of Mojito Island and other organic based mixers ~ Wrote business plan, raised capital and launched ultra premium non alcoholic mix company.

7/05 – 7/06        S Spirits LLC 22917 Pacific Coast Hwy. Malibu, Ca. 90265
Senior Vice President – Launched S Guaro, a premium white spirit from Costa Rica, into various markets across the USA. Created a unique marketing platform to establish a new category of spirit to compete against super premium imported Vodkas. Developed a distributor network and gained distribution in key on and off premise accounts in target marke

01/00 – 7/05        Pernod Ricard Vice President of Western Division

1976 – 2000        Joseph E. Seagram & Sons, Inc.
        Global Group Head of Tequila: NYC, NY   1999 – 2000
        Managing Director, Seagram Americas Brand Company:   1997 – 1999
        Senior Vice President, General Manager, Western Region:   1989 –1997


Recommendation Letter from Revolucion (PDF - Click to Download)